As an experienced, career pharmaceutical representative, I witnessed multiple changes in the industry. One of the changes that things that has disturbed me for years (as well as disturbing physicians) is direct to consumer advertising. We are one of the only countries that allows this behavior from the Pharmaceutical companies right now. We are also a very consumer driven society - always wanting that "New" and best thing...
The problem is just because a drug is "new" doesn't mean First: that it's not just a reformulation of an old molecule or Second: that it's any better than what is already available on the market. Yet, Big Pharma spends millions on advertising trying to get YOU to go to your physician's office and ask for this product.
Instead of letting the physicians make the determination for you, they are hoping you will pressure the doctor into writing the product that you saw in that shiny new TV or magazine ad. And, unfortunately, as with most advertising, drug ads can be misleading, and studies have shown most patients get the prescription they requested by their doctor after seeing an ad on tv. Maybe it is a drug for them, and maybe it is not. Part of the problem is the limited time patients actually see their doctors due to time constraints imposed by different health insurance companies, but that is a whole other discussion.(read Escape From the Pharma Drug Cartel for more information on the industry and health care)
It is one thing to educate the consumer about different medications and options, but it should start with the patient's physician assessing the patient's risk, etc.. and not a drug companies sometimes misleading ads.
In addition, you have to consider the incredible cost of unnecessary prescriptions, particularly the brand name ones advertised. Our health care system has numerous flaws, and while drug advertising has increased the revenue for drug companies, it has also increased the cost of health insurance for everyone, as unnecessary prescriptions are requested more than ever.
This "drug fact box" will help educate the uninformed consumer who believes anything they read, and give them an unbiased assessment of the drugs benefits, risks, and whether it is even necessary for your age, sex, etc.
Sadly, after working over 18 years "on the inside", I know that Big Pharma isn't looking out for YOU the patient, they are looking out for themselves and how they look to their Shareholders. Every sales meeting we had, focused on how our company was perceived on the stock market at that point in time.
Following this line of discussion, I found a very interesting article on Boston.com: The FDA is considering major changes in the way consumers learn about medications.
For years, consumers have been bombarded with overhyped advertising for prescription drugs. On average, Americans spend more time - 16 hours a year - watching drug ads on TV than talking with their primary care doctors.
The ads are often misleading. By "ambiguously defining" who might need or benefit from the products advertised, they focus "on convincing people that they may be at risk for a wide array of health conditions" rather than genuinely educating consumers, concluded a 2007 study in the Annals of Family Medicine.
In an ad for the cholesterol-lowering drug Lipitor, for example, a man says, "I never thought it could happen to me. A heart attack at 53. . . . Now I trust my heart to Lipitor." While research shows Lipitor can indeed help prevent heart attacks, someone viewing the ad might well conclude that the risk of heart attack for that age group is greater than it really is.
"The risks are often buried in a sea of unintelligible tiny print and benefits are often overstated, so it's hard for both doctors and patients to make informed risk assessments," says Dr. Jerry Avorn, chief pharmacoepidemiology division at Brigham and Women's Hospital.
But better ads and labeling may be on the way.
That would be nice to see since we are one of the only countries in the world that allows Pharma to advertise the way it does. What do you think? Have you ever been influenced by a drug ad and asked your physician to take a certain medication?
I don't see the harm in asking the physician's opinion but I pay them to do their job with my best interest in mind...I'm hoping he's looking out for me more than Big Pharma is...